This advert tagline tells audiences exactly what to expect from a Jaguar car. By telling women this is the brand makeup artists use, Max Factor instantly becomes a brand that can make a difference. It is these catchphrases and straplines that your customers remember.
Our tagline "Normal Sleeps. The best way to change the rules is by pointing out how absurd they are. It tells customers that they are buying into a lifestyle and are at the forefront of technology. Not only does it mention the brand name, and keep things short and sweet; it plays on the brand name and the product. This is a simple and subtle way of bringing brand guidelines into the slogan. It tells the audience that they deserve to treat themselves and make the best of themselves. Besides fairly commonplace examples like these, however, English has adopted a number of much less familiar Latin phrases and expressions that go criminally underused—20 examples of which are listed here. The company is telling its audience that, when they need them, they will be there — just as long as they have insurance. The Latin motto et in Arcadia ego, "even in Arcadia, here I am," comes from the title of a painting by the French Baroque artist Nicholas Poussin that depicted four Arcadian shepherds attending the tomb of a local man. By using three powerful adjectives associated with high quality, this phrase helps to reinforce the brand values and encourage people to make a purchase. Here are 30 of our favourites for your inspiration: Simple, powerful, and effective; this advertising tagline appeals to shoppers of all kinds. It tells the audience that the drink really will give you an energy boost. The sweets themselves feature a variety of colours — a rainbow. It perfectly reflects the high end nature of the car, and tells customers that they will always receive the best vehicle. IGNOTUM PER IGNOTIUS Also known as obscurum per obscurius "the obscure by the more obscure" , the phrase ignotum per ignotius "the unknown by the more unknown" refers to an unhelpful explanation that is just as or even more confusing than that which it is attempting to explain—for instance, imagine someone asking you what obscurum per obscurius meant, and you telling them that it means the same as ignotum per ignotius. This is exactly what you want from a fast food restaurant. Glossy adverts and whimsical backdrops all add to this allusion of perfection. However, there has been some debate as to whether it is still relevant. Those four simple words perfectly reflected the high end nature of the product and the company. Coupled with their signature advert style, this helps create a winning campaign every time. Even some entire Latin phrases have become so naturalized in English that we use them, in full, without a second thought—like bona fide literally "in good faith" , alter ego "other self" , persona non grata "unwelcome person" , vice versa "position turned" , carpe diem "seize the day" , cum laude "with praise" , alma mater "nourishing mother" , and quid pro quo "something for something," "this for that". This is reflected in the advertising slogan. The tagline tells audiences if they want baked beans, their best choice is the Heinz brand. It literally means "senseless thunderbolt.
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